{"id":7899,"date":"2022-10-20T00:00:00","date_gmt":"2022-10-19T22:00:00","guid":{"rendered":"https:\/\/mobilvetta.it\/mobilvetta-recompensee-aux-nc-digital-awards\/"},"modified":"2024-07-15T15:51:30","modified_gmt":"2024-07-15T13:51:30","slug":"mobilvetta-recompensee-aux-nc-digital-awards","status":"publish","type":"post","link":"https:\/\/mobilvetta.it\/fr\/mobilvetta-recompensee-aux-nc-digital-awards\/","title":{"rendered":"Mobilvetta r\u00e9compens\u00e9e aux NC Digital Awards"},"content":{"rendered":"

Grand succ\u00e8s de la campagne Mobilvetta_Around the Word<\/a><\/strong><\/em>, promue en ligne d\u2019ao\u00fbt \u00e0 d\u00e9cembre 2021, \u00e0 la soir\u00e9e de remise des prix des NC Digital Awards 2022<\/strong>, les prix d\u2019ADC Group<\/strong>consacr\u00e9s \u00e0 la meilleure communication num\u00e9rique italienne<\/em><\/strong>, du Prix Facebook et Instagram et des IMA – Influencer Marketing Awards.<\/strong><\/p>\n

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Une m\u00e9daille d\u2019argent qui vaut de l\u2019or.<\/h2>\n
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La campagne est arriv\u00e9e \u00e0 la\u00a0deuxi\u00e8me place<\/strong>\u00a0en tant que\u00a0Digital Integrated Campaign<\/em><\/strong>\u00a0dans la cat\u00e9gorie \u00ab\u00a0autos et autres v\u00e9hicules<\/em>\u00a0\u00bb, juste apr\u00e8s le projet Abarth Hot Lab Project.<\/p>\n

Un r\u00e9sultat tr\u00e8s important\u00a0: pour la premi\u00e8re fois, une marque produisant des camping-cars parvient \u00e0 obtenir une telle reconnaissance au niveau national dans une cat\u00e9gorie, celle des automobiles, o\u00f9 la concurrence en investissements et promotion est \u00e9lev\u00e9e.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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La campagne raconte\u2026<\/h2>\n
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Around The Word<\/em><\/strong>\u00a0de Mobilvetta est sign\u00e9e par\u00a0Different<\/a><\/strong>. L\u2019agence, dont le directeur de cr\u00e9ation est Francesco Guerrera, a travaill\u00e9 sur la cr\u00e9ation de la campagne qui a propos\u00e9 la premi\u00e8re web live experience en camping-car \u00e0 travers l\u2019Europe, pour renforcer le positionnement de Mobilvetta en tant que marque premium et pour promouvoir le lancement de deux nouvelles gammes, le\u00a0Van Admiral<\/strong>\u00a0<\/a>et le camping-car\u00a0Motorhome K-Yacht Tekno Line<\/strong>.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Un storytelling prenant et innovant, nouveau pour notre business, qui se passe \u00e0 bord de nos camping-cars. Un \u00ab\u00a0day by day on the road\u00a0\u00bb qui a eu du succ\u00e8s, de l\u2019id\u00e9e \u00e0 la r\u00e9alisation, et qui a \u00e9t\u00e9 promu par une campagne de communication adapt\u00e9e \u00e0 la r\u00e9alit\u00e9 en plein air.<\/p>\n

Au c\u0153ur du projet, un camping-car int\u00e9gral et un van Mobilvetta et deux couples de blogueurs voyage,\u00a0@inviaggiocoltubo<\/a>\u00a0et\u00a0@miprendoemiportovia<\/a>, 6\u00a0000\u00a0km parcourus pour \u00e9crire une histoire,\u00a0le plus grand mot \u00ab\u00a0life<\/em>\u00a0\u00bb jamais \u00e9crit sur quatre roues<\/strong>, en partant de points oppos\u00e9s pour se retrouver \u00e0 Paris, apr\u00e8s deux semaines de voyage, une aventure on the road \u00e0 la d\u00e9couverte de lieux extraordinaires d\u2019Europe\u00a0: une explosion d\u2019\u00e9motions, pour c\u00e9l\u00e9brer la vie et partager avec les nouvelles g\u00e9n\u00e9rations la passion pour le voyage tout en se rappelant que ce ne sont pas les pas que nous faisons qui comptent, mais les traces que nous laissons.<\/p>\n

3\u00a0pays, une exp\u00e9rience racont\u00e9e avec\u00a0plus de 400\u00a0stories<\/strong>, qui a emmen\u00e9 \u00e0 bord plus de\u00a03\u00a0millions de voyageurs<\/strong>, a suscit\u00e9\u00a029\u00a0millions de r\u00e9actions<\/strong>, engendr\u00e9\u00a02,7\u00a0millions de commentaires<\/strong>, recueilli plus de\u00a0207\u00a0000\u00a0clics<\/strong>\u00a0et produit presque\u00a02\u00a0millions de vues,<\/strong>\u00a0parce que le voyage, il faut le partager.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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NC Digital Awards, importante sc\u00e8ne de la communication num\u00e9rique.<\/h2>\n
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La proclamation des vainqueurs du prix, consid\u00e9r\u00e9 comme l\u2019oscar italien de la cr\u00e9ativit\u00e9 et de la communication num\u00e9rique, a eu lieu dans la soir\u00e9e du 14\u00a0octobre au Talent Garden Calabiana, \u00e0 Milan.<\/p>\n

Les\u00a0NC Digital Awards<\/a>, \u00e0 leur dixi\u00e8me \u00e9dition, sont organis\u00e9s par\u00a0ADC Group<\/a><\/strong>, la maison d\u2019\u00e9dition italienne li\u00e9e aux professionnels de la publicit\u00e9, du marketing, des m\u00e9dias et des \u00e9v\u00e9nements, pour r\u00e9compenser la meilleure qualit\u00e9 de la communication num\u00e9rique en Italie.<\/p>\n

Le projet\u00a0Mobilvetta_Around the Word<\/em><\/strong>\u00a0a \u00e9t\u00e9 s\u00e9lectionn\u00e9, en termes de conception, ex\u00e9cution et programmation, par des professionnels, des entreprises prestigieuses et les principaux investisseurs dans la communication. Toutes les campagnes de la comp\u00e9tition ont ensuite \u00e9t\u00e9 \u00e9valu\u00e9es\u00a0par un jury de qualit\u00e9 compos\u00e9 de plus de 40\u00a0professionnels de la communication num\u00e9rique,\u00a0<\/strong>repr\u00e9sentant la cr\u00e9ativit\u00e9 num\u00e9rique, et des associations italiennes de ce domaine.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Grand succ\u00e8s de la campagne Mobilvetta_Around the Word, promue en ligne d\u2019ao\u00fbt \u00e0 d\u00e9cembre 2021, \u00e0 la soir\u00e9e de remise des prix des NC Digital Awards 2022, les prix d\u2019ADC Groupconsacr\u00e9s \u00e0 la meilleure communication num\u00e9rique italienne, du Prix Facebook et Instagram et des IMA – Influencer Marketing Awards.   Une m\u00e9daille d\u2019argent qui vaut … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":8234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-7899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMobilvetta r\u00e9compens\u00e9e aux NC Digital Awards - Mobilvetta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobilvetta.it\/fr\/mobilvetta-recompensee-aux-nc-digital-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobilvetta r\u00e9compens\u00e9e aux NC Digital Awards - 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